Golf has always been equal parts art and science. The ability to combine imagination and technicality to bring your vision to life. Approach the shot, visualize the outcome and then execute.
Few TaylorMade creations embody that blend of art and application like the 2023 Summer Commemorative Staff Bag and Headcover collection.
With the City of Angels playing hosts to the championship, TaylorMade partnered with iconic L.A. artist James Haunt to bring this ideology to life. Haunt began his career on the walls, alleyways and rooftops of Southern California – using spray cans as a portal into his imagination.
It didn’t take long for people to stop chasing him off abandoned properties and start chasing him to commission his work. His undeniably bold and beautiful art would find its way onto popular murals worldwide, capturing the attention of many. He’s since collaborated with brands such as Porsche, Nike, Red Bull and ESPN. Now, you can add TaylorMade Golf to the list.
Before this week’s championship, TaylorMade sat down with Haunt to inquire about his artistic inspirations, his perception of golf and the purpose behind this design.